Privacy Policy

Shamrock Court
Sullivan, Missouri
Effective Date: July 25, 2026

Shamrock Court (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains what information we collect, how we use and share it, and the choices available to you when you visit our website, make a reservation, contact us, or stay with us.

1. Information We Collect

Information You Provide Directly

  • Name, email address, phone number, and mailing address

  • Reservation details and stay preferences

  • Vehicle license plate information

  • Government-issued identification used for check-in verification

  • Payment and transaction information

  • Messages, requests, reviews, and marketing preferences you submit to us

Information Collected Automatically

When you visit our website or booking engine, we and our service providers may automatically collect information such as your IP address, browser and device type, operating system, pages viewed, dates and times of access, referring website or campaign, interactions with our website and booking engine, and cookie or similar technology identifiers.

2. How We Use Information

  • Process, manage, and confirm reservations

  • Verify identity and provide guest services

  • Process payments and maintain transaction records

  • Communicate about your stay, requests, and account

  • Provide customer service and enforce our policies

  • Maintain security, prevent fraud, and troubleshoot our services

  • Improve our website, booking experience, services, and marketing

  • Measure advertising performance and understand how visitors use our website

  • Send marketing communications when permitted and honor opt-out requests

  • Comply with legal, tax, accounting, and regulatory obligations

3. Reservations and Payment Processing

Reservations are processed through Cloudbeds and related payment processors. These providers collect and process information necessary to check availability, complete reservations, process payments, prevent fraud, and provide booking services under their own privacy policies. Shamrock Court does not store full credit card numbers on its website servers.

4. Website Platform and Service Providers

Our website is hosted by Squarespace. We may share information with service providers that help us operate our website and motel, including Squarespace, Cloudbeds, payment processors, email and communications providers, analytics providers, advertising platforms, professional advisers, and technology vendors. These providers may process information on our behalf or under their own terms and privacy policies.

5. Cookies, Analytics, and Advertising

Our website and booking engine use cookies, pixels, tags, and similar technologies to provide essential functionality, remember preferences, understand website use, measure reservations and advertising, improve performance, and support marketing.

We use Google Analytics to measure website and booking-engine activity, traffic sources, and performance. Google may receive device, browser, interaction, and cookie-related information and may process it under Google’s terms and privacy policies.

We use the Meta Pixel (also called the Facebook Pixel or Meta dataset) on our website and booking engine. Meta may collect or receive information from our website and use it to provide measurement, analytics, ad delivery, attribution, security, and—where permitted—advertising services. This information may include IP address, browser or device information, pages viewed, booking-funnel events, referring information, and cookie or similar identifiers. We do not intentionally send Meta names, email addresses, phone numbers, full payment-card information, government identification, or the contents typed into booking forms through the Pixel.

You can use our cookie banner to accept or decline nonessential cookies. You may also control cookies through your browser or device settings. Declining or blocking cookies may limit some measurement or personalization and may affect certain website features. Essential cookies required for security and core website functions may still operate.

We do not sell personal information for money. However, the use of certain advertising or analytics technologies may be considered “sharing,” “targeted advertising,” or a “sale” under some privacy laws. Where applicable, you may exercise available opt-out rights through our cookie controls or by contacting us.

6. SMS and Text Messaging

If you provide your phone number, you may receive reservation-related messages and, if you opt in, marketing communications. Message frequency varies, and message and data rates may apply. Reply STOP to opt out or HELP for assistance. We do not sell or share mobile numbers for third-party marketing.

7. Gift Shop Transactions

Gift-shop purchases may require payment and contact information for transaction processing and receipts. Payment information is processed through third-party payment systems.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill reservations and services, maintain business and tax records, comply with law, resolve disputes, prevent fraud, and enforce agreements.

9. Data Security

We use reasonable administrative, technical, and physical measures designed to protect information. No internet transmission or electronic storage method is completely secure, and we cannot guarantee absolute security.

10. Your Choices and Rights

Depending on where you live and applicable law, you may have rights to request access to, correction of, or deletion of personal information; receive information about how it is used; opt out of certain advertising-related processing; and withdraw marketing consent. These rights may be subject to legal exceptions and identity verification.

You may unsubscribe from promotional emails using the link in the message, reply STOP to eligible text messages, adjust cookie choices through our website banner, or contact us with a privacy request.

11. Third-Party Links

Our website may link to third-party websites or services. Their privacy practices are governed by their own policies, and we are not responsible for those practices.

12. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The revised policy will be posted on this page with a new effective date.

14. Contact Us

For privacy questions or requests, contact:

Shamrock Court
101 Shamrock
Sullivan, Missouri 63080
Email: Stay@Shamrock66.com
Phone: 573-615-9566